How To Set a PPC Budget that Won’t Break Your Bank

Written by Johnathan Dane

2 Things To Ask Yourself

1. Is the product or service I'm selling available like a never ending well? Meaning, can you sell an infinite amount of what you sell without it bogging you down? If that's the case, then an AdWords or any PPC account that shows positive ROI, should never have a budgetary limit. If you can get $4 back for every $1 you spend, then you should keep pushing as much money as possible into the system.

2. Is the product or service you're selling time consuming? Meaning, does it require you to spend time with the new client in order to be paid? If that's the case, then you'll only want to have a PPC budget that allows you to effectively handle all orders and service calls. Sometimes you'll actually need to pause your campaigns or lower your budget because of this.

If you're a smart cookie, then you've already secured yourself a free advertising credit of $100-$300. By using this, you can test out your ideas to see if they would work out or not. Sometimes these credits act purely as training wheels for new advertisers.

If you don't see results immediately or think things are way too expensive, don't worry. You'll often find out that success in the PPC world comes with optimization of the account. The structure of your keywords, ads, and landing page design have a lot to say on your conversion rate and how much you're paying per click. So don't give up immediately; find a way to make it better, or hire someone that will make it work(not tooting our own horn). Okay, maybe we are.