101-Point Pinterest Ads Guide For Creatives & Strategists

Matt Nelson
Former VP of Performance Marketing

Why You Should Care About Pinterest Ads?

Pinterest’s network is HUGE! As the 3rd largest social network, they have over 175 million monthly active users.

User Demographics:

Pinterest is comprised of 80% women while the male demographic is continuing to increase.
Of all the adults online (18+), 45% of total women use Pinterest while 17% of total men are users.
The age range of the users is younger, with 36% of the total user base ranging between 18-29 and a whopping 70% of total users are between 18-49.

Purchasing Intent

Interestingly enough, based off of income, Pinterest is one of the most affluent networks with 35% of their user base making $75k +.
The average order value from Pinterest ads is $50, which is the HIGHEST of all major social media channels.

User Engagement

Most people who use Pinterest say they use it to plan purchases. In fact, a whopping 93% of users say they do so.
96% say they use Pinterest to gather product information for potential future purchases.

Campaign Types

Awareness
Engagement
Traffic
Promoted App Pins

Ad Campaign Types

Awareness Campaigns: Designed to get more eyeballs on your brand.
Engagement Campaigns: Geared to get interaction and engagement with your Pinterest content.
Traffic Campaigns: Pay on a cost-per-click basis.
Promoted App Pin Campaigns: Designed for apps only.

Best Practices

A/B Testing: Test ad creative, ad copy, and landing pages.
Vertical Images: Use long vertical images for better engagement.
Text At the Top of Your Images: Use captions to inform users.
Repurpose Organic Pins: Utilize organic engagement for campaigns.

Conversion Tracking

Track important actions such as repins, signups, leads, purchases, or closeups.

Wrap Up on Pinterest Ads

Pinterest can help you reach millions of new potential customers that you wouldn’t have been able to reach before. Don’t let Facebook & Twitter ads be your end all, be all of social media advertising. Add Pinterest to your marketing toolbox and maximize your advertising efforts.