Kite - KlientBoost
The Marketing Software That Finds Your Fastest Path(s) To Growth
Kite turns your marketing data into the next best marketing investment.
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Tell Kite Your Goals, It’ll Track & Tell You How To Achieve Them
Make sure you’re making the correct types of changes, all tied to the impact & logic of achieving your goals
Cut Wasteful Marketing with iCPC™ & ICP Traffic Tracking
Powered by data, Kite calculates your cost per ICP click (iCPC™) & ICP traffic percentages per source, campaign type, & campaign
Reallocate Budget or Time To Scale? Kite Tracks Every Marketing Move Like an Investment
Meet the “Growth Grid”. Kite tells you where to move budget or spend more to hit your goals faster.
LeadMQL VolumeSQL VolumeCustomerROASRevenueProfit
| Priority | Revenue Gain | What | Investment | Speed |
|---|---|---|---|---|
| #1 | +$23,500/mo (738% Revenue ROI) |
Onsite CRO = +20% CVR | $3,000/mo | ≤ 3 Months |
| #2 | +$11,500/mo (383% Revenue ROI) |
2 landing pages = +20% CVR | $3,000/mo | ≤ 3 Months |
| #3 | +$9,750/mo (195% Revenue ROI) |
SEO = 20% organic traffic/lift | $5,000/mo | ≤ 3 Months |
| #4 | +$8,250/mo (137% Revenue ROI*) *20% CPA Bleed Up |
Google Ad Spend Increase | $6,000/mo | ≤ 3 Months |
| #5 | +$8,000/mo (107% Revenue ROI*) *20% CPA Bleed Up |
LinkedIn Ad Spend Increase | $7,500/mo | ≤ 3 Months |
Get Alerts on the Big Stuff, So You Can Keep Focusing on the Bigger Stuff
Email & Slack notifications for goal pacing, budget pacing, change history, iCPC™ changes & more…
Kite Alert
Google Ads: Impressions dropped 20% in the last 7 days.
Tuesday, 1:02 PM
Kite Alert
SEO: Ranking drop for 2 of your 7 top keywords.
Saturday, 1:44 AM
Kite Alert
Google Ads: Conversion rate dropped to 2.3%.
Saturday, 6:30 PM
Kite Alert
Meta Ads: CTR dropped below 1.2%.
Saturday, 12:29 AM
Kite Alert
Meta Ads: Ad set “Lookalike - Purchasers” underdelivering by 30%.
Tuesday, 5:36 AM
Kite Alert
Google Ads: Click volume fell below 5,000 per day.
Saturday, 7:38 AM
Kite Alert
Google Ads: Impression share fell below 60%.
Tuesday, 8:32 PM
Kite Alert
LinkedIn Ads: Click-to-lead conversion dropped to 6.5%.
Monday, 10:32 PM
Kite Alert
Meta Ads: ROAS declined to 2.1 from 3.0.
Friday, 9:03 PM
Kite Alert
Google Ads: CPC increased by 12% week-over-week.
Wednesday, 4:57 PM
Kite Alert
LinkedIn Ads: Average frequency dropped below 10.0
Sunday, 2:12 PM
Kite Alert
Google Ads: Quality Score dropped below 7 for 4 keywords.
Wednesday, 11:24 AM
Kite Alert
Reddit: CAC ceiling has been exceeded for last 30 days.
Sunday, 12:15 AM
Kite Alert
LinkedIn Ads: Conversion cost increased by 18%.
Friday, 3:54 AM
Kite Alert
Meta Ads: Spend exceeded daily budget by 15%.
Wednesday, 3:06 PM
Kite Alert
Facebook Ads: CPA rose above $18.
Wednesday, 5:03 PM
Kite Alert
Google Ads: Impressions dropped 20% in the last 7 days.
Thursday, 5:41 AM
Kite Alert
SEO: Ranking drop for 2 of your 7 top keywords.
Sunday, 4:36 PM
Kite Alert
Google Ads: Conversion rate dropped to 2.3%.
Thursday, 8:19 PM
Kite Alert
Meta Ads: CTR dropped below 1.2%.
Wednesday, 1:01 PM
Kite Alert
Meta Ads: Ad set “Lookalike - Purchasers” underdelivering by 30%.
Sunday, 1:50 PM
Kite Alert
Google Ads: Click volume fell below 5,000 per day.
Friday, 10:21 AM
Kite Alert
Google Ads: Impression share fell below 60%.
Wednesday, 7:13 AM
Kite Alert
LinkedIn Ads: Click-to-lead conversion dropped to 6.5%.
Wednesday, 5:16 PM
Kite Alert
Meta Ads: ROAS declined to 2.1 from 3.0.
Friday, 6:06 AM
Kite Alert
Google Ads: CPC increased by 12% week-over-week.
Monday, 6:51 AM
Kite Alert
LinkedIn Ads: Average frequency dropped below 10.0
Sunday, 12:09 AM
Kite Alert
Google Ads: Quality Score dropped below 7 for 4 keywords.
Thursday, 9:45 PM
Kite Alert
Reddit: CAC ceiling has been exceeded for last 30 days.
Friday, 6:15 PM
Kite Alert
LinkedIn Ads: Conversion cost increased by 18%.
Wednesday, 7:10 AM
Kite Alert
Meta Ads: Spend exceeded daily budget by 15%.
Monday, 10:04 AM
Kite Alert
Facebook Ads: CPA rose above $18.
Sunday, 5:33 PM
Kite Alert
Google Ads: Impressions dropped 20% in the last 7 days.
Sunday, 11:00 AM
Kite Alert
SEO: Ranking drop for 2 of your 7 top keywords.
Wednesday, 2:36 PM
Kite Alert
Google Ads: Conversion rate dropped to 2.3%.
Wednesday, 9:52 AM
Kite Alert
Meta Ads: CTR dropped below 1.2%.
Sunday, 3:41 PM
Kite Alert
Google Ads: Impressions dropped 20% in the last 7 days.
Thursday, 12:52 PM
Kite Alert
SEO: Ranking drop for 2 of your 7 top keywords.
Monday, 12:43 AM
Kite Alert
Google Ads: Conversion rate dropped to 2.3%.
Monday, 1:07 AM
Kite Alert
Meta Ads: CTR dropped below 1.2%.
Sunday, 3:34 AM
Kite Alert
Meta Ads: Ad set “Lookalike - Purchasers” underdelivering by 30%.
Sunday, 8:56 PM
Kite Alert
Google Ads: Click volume fell below 5,000 per day.
Monday, 12:04 AM
Kite Alert
Google Ads: Impression share fell below 60%.
Friday, 10:51 PM
Kite Alert
LinkedIn Ads: Click-to-lead conversion dropped to 6.5%.
Wednesday, 2:26 AM
Kite Alert
Meta Ads: ROAS declined to 2.1 from 3.0.
Saturday, 7:09 AM
Kite Alert
Google Ads: CPC increased by 12% week-over-week.
Thursday, 1:22 AM
Kite Alert
LinkedIn Ads: Average frequency dropped below 10.0
Saturday, 1:48 AM
Kite Alert
Google Ads: Quality Score dropped below 7 for 4 keywords.
Friday, 6:24 AM
Kite Alert
Reddit: CAC ceiling has been exceeded for last 30 days.
Monday, 6:47 AM
Kite Alert
LinkedIn Ads: Conversion cost increased by 18%.
Friday, 10:05 PM
Kite Alert
Meta Ads: Spend exceeded daily budget by 15%.
Thursday, 3:09 AM
Kite Alert
Facebook Ads: CPA rose above $18.
Friday, 1:42 PM
Kite Alert
Google Ads: Impressions dropped 20% in the last 7 days.
Thursday, 7:55 AM
Kite Alert
SEO: Ranking drop for 2 of your 7 top keywords.
Friday, 7:43 AM
Kite Alert
Google Ads: Conversion rate dropped to 2.3%.
Friday, 4:16 PM
Kite Alert
Meta Ads: CTR dropped below 1.2%.
Thursday, 6:46 PM
Kite Alert
Meta Ads: Ad set “Lookalike - Purchasers” underdelivering by 30%.
Thursday, 10:29 AM
Kite Alert
Google Ads: Click volume fell below 5,000 per day.
Saturday, 11:17 PM
Kite Alert
Google Ads: Impression share fell below 60%.
Tuesday, 2:21 AM
Kite Alert
LinkedIn Ads: Click-to-lead conversion dropped to 6.5%.
Friday, 1:32 PM
Kite Alert
Meta Ads: ROAS declined to 2.1 from 3.0.
Friday, 2:30 PM
Kite Alert
Google Ads: CPC increased by 12% week-over-week.
Sunday, 11:06 AM
Kite Alert
LinkedIn Ads: Average frequency dropped below 10.0
Friday, 10:37 PM
Kite Alert
Google Ads: Quality Score dropped below 7 for 4 keywords.
Sunday, 7:08 PM
Kite Alert
Reddit: CAC ceiling has been exceeded for last 30 days.
Thursday, 10:00 PM
Kite Alert
LinkedIn Ads: Conversion cost increased by 18%.
Monday, 9:23 PM
Kite Alert
Meta Ads: Spend exceeded daily budget by 15%.
Tuesday, 11:09 AM
Kite Alert
Facebook Ads: CPA rose above $18.
Tuesday, 2:40 AM
Kite Alert
Google Ads: Impressions dropped 20% in the last 7 days.
Thursday, 12:58 PM
Kite Alert
SEO: Ranking drop for 2 of your 7 top keywords.
Tuesday, 8:03 PM
Kite Alert
Google Ads: Conversion rate dropped to 2.3%.
Wednesday, 10:44 PM
Kite Alert
Meta Ads: CTR dropped below 1.2%.
Thursday, 3:22 AM
Kite Alert
Google Ads: Quality Score dropped below 7 for 4 keywords.
Friday, 12:02 PM
Kite Alert
Reddit: CAC ceiling has been exceeded for last 30 days.
Monday, 10:02 AM
Kite Alert
LinkedIn Ads: Conversion cost increased by 18%.
Saturday, 8:36 AM
Kite Alert
Meta Ads: Spend exceeded daily budget by 15%.
Monday, 10:46 PM
Kite Alert
Facebook Ads: CPA rose above $18.
Friday, 12:02 PM
Kite Alert
Google Ads: Impressions dropped 20% in the last 7 days.
Wednesday, 1:43 PM
Kite Alert
SEO: Ranking drop for 2 of your 7 top keywords.
Monday, 3:08 PM
Kite Alert
Google Ads: Conversion rate dropped to 2.3%.
Wednesday, 1:36 AM
Kite Alert
Meta Ads: CTR dropped below 1.2%.
Thursday, 6:35 PM
Kite Alert
Meta Ads: Ad set “Lookalike - Purchasers” underdelivering by 30%.
Monday, 11:01 AM
Kite Alert
Google Ads: Click volume fell below 5,000 per day.
Thursday, 1:32 AM
Kite Alert
Google Ads: Impression share fell below 60%.
Friday, 6:52 AM
Kite Alert
LinkedIn Ads: Click-to-lead conversion dropped to 6.5%.
Sunday, 8:34 AM
Kite Alert
Meta Ads: ROAS declined to 2.1 from 3.0.
Saturday, 6:29 PM
Kite Alert
Google Ads: CPC increased by 12% week-over-week.
Monday, 9:22 AM
Kite Alert
LinkedIn Ads: Average frequency dropped below 10.0
Wednesday, 8:08 AM
Kite Alert
Google Ads: Quality Score dropped below 7 for 4 keywords.
Sunday, 10:36 PM
Kite Alert
Reddit: CAC ceiling has been exceeded for last 30 days.
Saturday, 10:57 AM
Kite Alert
LinkedIn Ads: Conversion cost increased by 18%.
Saturday, 4:35 AM
Kite Alert
Meta Ads: Spend exceeded daily budget by 15%.
Wednesday, 1:22 AM
Kite Alert
Facebook Ads: CPA rose above $18.
Monday, 6:33 PM
Kite Alert
Google Ads: Impressions dropped 20% in the last 7 days.
Sunday, 7:34 AM
Kite Alert
SEO: Ranking drop for 2 of your 7 top keywords.
Wednesday, 6:18 PM
Kite Alert
Google Ads: Conversion rate dropped to 2.3%.
Sunday, 6:31 AM
Kite Alert
Meta Ads: CTR dropped below 1.2%.
Friday, 9:01 PM
Kite Alert
Meta Ads: Ad set “Lookalike - Purchasers” underdelivering by 30%.
Thursday, 8:06 PM
Kite Alert
Google Ads: Click volume fell below 5,000 per day.
Monday, 3:36 AM
Kite Alert
Google Ads: Impression share fell below 60%.
Monday, 9:49 AM
Kite Alert
LinkedIn Ads: Click-to-lead conversion dropped to 6.5%.
Friday, 12:19 AM
Kite Alert
Meta Ads: ROAS declined to 2.1 from 3.0.
Monday, 7:58 AM
Kite Alert
Google Ads: CPC increased by 12% week-over-week.
Friday, 11:30 PM
Kite Alert
LinkedIn Ads: Average frequency dropped below 10.0
Thursday, 8:10 AM
Kite Alert
Google Ads: Quality Score dropped below 7 for 4 keywords.
Sunday, 9:24 PM
Kite Alert
Reddit: CAC ceiling has been exceeded for last 30 days.
Wednesday, 7:13 PM
Kite Alert
LinkedIn Ads: Conversion cost increased by 18%.
Sunday, 3:30 PM
Kite Alert
Meta Ads: Spend exceeded daily budget by 15%.
Wednesday, 9:59 AM
Kite Alert
Google Ads: Quality Score dropped below 7 for 4 keywords.
Friday, 1:31 PM
Kite Alert
Reddit: CAC ceiling has been exceeded for last 30 days.
Thursday, 4:34 PM
Kite Alert
LinkedIn Ads: Conversion cost increased by 18%.
Monday, 7:05 AM
Kite Alert
Meta Ads: Spend exceeded daily budget by 15%.
Monday, 11:29 PM
Kite Alert
Facebook Ads: CPA rose above $18.
Monday, 7:06 PM
Kite Alert
Google Ads: Impressions dropped 20% in the last 7 days.
Monday, 7:17 AM
Kite Alert
SEO: Ranking drop for 2 of your 7 top keywords.
Wednesday, 10:13 PM
Kite Alert
Google Ads: Conversion rate dropped to 2.3%.
Friday, 5:30 AM
Kite Alert
Meta Ads: CTR dropped below 1.2%.
Tuesday, 9:45 AM
Kite Alert
Meta Ads: Ad set “Lookalike - Purchasers” underdelivering by 30%.
Thursday, 12:18 PM
Kite Alert
Google Ads: Click volume fell below 5,000 per day.
Tuesday, 8:48 AM
Kite Alert
Google Ads: Impression share fell below 60%.
Saturday, 11:47 PM
Kite Alert
LinkedIn Ads: Click-to-lead conversion dropped to 6.5%.
Sunday, 1:36 PM
Kite Alert
Meta Ads: ROAS declined to 2.1 from 3.0.
Thursday, 7:19 PM
Kite Alert
Google Ads: CPC increased by 12% week-over-week.
Thursday, 5:05 PM
Kite Alert
LinkedIn Ads: Average frequency dropped below 10.0
Wednesday, 2:22 AM
Kite Alert
Google Ads: Quality Score dropped below 7 for 4 keywords.
Wednesday, 8:13 AM
Kite Alert
Reddit: CAC ceiling has been exceeded for last 30 days.
Sunday, 10:20 AM
Kite Alert
LinkedIn Ads: Conversion cost increased by 18%.
Saturday, 9:23 PM
Kite Alert
Meta Ads: Spend exceeded daily budget by 15%.
Thursday, 11:34 AM
Kite Alert
Facebook Ads: CPA rose above $18.
Friday, 5:29 PM
Kite Alert
Google Ads: Impressions dropped 20% in the last 7 days.
Sunday, 11:24 AM
Kite Alert
SEO: Ranking drop for 2 of your 7 top keywords.
Tuesday, 2:00 AM
Kite Alert
Google Ads: Conversion rate dropped to 2.3%.
Sunday, 8:33 PM
Kite Alert
Meta Ads: CTR dropped below 1.2%.
Saturday, 1:22 AM
Kite Alert
Meta Ads: Ad set “Lookalike - Purchasers” underdelivering by 30%.
Friday, 6:31 AM
Kite Alert
Google Ads: Click volume fell below 5,000 per day.
Friday, 8:08 AM
Kite Alert
Google Ads: Impression share fell below 60%.
Monday, 2:18 AM
Kite Alert
LinkedIn Ads: Click-to-lead conversion dropped to 6.5%.
Thursday, 6:10 AM
Kite Alert
Meta Ads: ROAS declined to 2.1 from 3.0.
Sunday, 3:33 AM
Kite Alert
Google Ads: CPC increased by 12% week-over-week.
Wednesday, 9:17 AM
Kite Alert
LinkedIn Ads: Average frequency dropped below 10.0
Wednesday, 12:30 PM
Kite Alert
Google Ads: Quality Score dropped below 7 for 4 keywords.
Friday, 1:24 PM
Kite Alert
Reddit: CAC ceiling has been exceeded for last 30 days.
Saturday, 10:48 PM
Kite Alert
LinkedIn Ads: Conversion cost increased by 18%.
Thursday, 10:22 AM
Kite Alert
Meta Ads: Spend exceeded daily budget by 15%.
Friday, 8:21 PM
Kite Alert
Google Ads: Impression share fell below 60%.
Monday, 10:51 AM
Kite Alert
LinkedIn Ads: Click-to-lead conversion dropped to 6.5%.
Monday, 2:39 PM
Kite Alert
Meta Ads: ROAS declined to 2.1 from 3.0.
Friday, 7:24 AM
Kite Alert
Google Ads: CPC increased by 12% week-over-week.
Thursday, 1:10 PM
Kite Alert
LinkedIn Ads: Average frequency dropped below 10.0
Tuesday, 6:03 PM
Kite Alert
Google Ads: Quality Score dropped below 7 for 4 keywords.
Saturday, 10:21 PM
Kite Alert
Reddit: CAC ceiling has been exceeded for last 30 days.
Sunday, 1:43 AM
Kite Alert
LinkedIn Ads: Conversion cost increased by 18%.
Sunday, 2:02 PM
Kite Alert
Meta Ads: Spend exceeded daily budget by 15%.
Sunday, 10:55 PM
Kite Alert
Facebook Ads: CPA rose above $18.
Friday, 6:03 AM
Kite Alert
Google Ads: Impressions dropped 20% in the last 7 days.
Friday, 8:16 AM
Kite Alert
SEO: Ranking drop for 2 of your 7 top keywords.
Thursday, 8:00 AM
Kite Alert
Google Ads: Conversion rate dropped to 2.3%.
Monday, 5:57 PM
Kite Alert
Meta Ads: CTR dropped below 1.2%.
Monday, 11:19 AM
Kite Alert
Meta Ads: Ad set “Lookalike - Purchasers” underdelivering by 30%.
Monday, 4:03 PM
Kite Alert
Google Ads: Click volume fell below 5,000 per day.
Friday, 10:58 AM
Kite Alert
Google Ads: Impression share fell below 60%.
Friday, 11:41 PM
Kite Alert
LinkedIn Ads: Click-to-lead conversion dropped to 6.5%.
Thursday, 12:56 AM
Kite Alert
Meta Ads: ROAS declined to 2.1 from 3.0.
Monday, 7:43 PM
Kite Alert
Google Ads: CPC increased by 12% week-over-week.
Saturday, 12:47 PM
Kite Alert
LinkedIn Ads: Average frequency dropped below 10.0
Wednesday, 6:18 AM
Kite Alert
Google Ads: Quality Score dropped below 7 for 4 keywords.
Tuesday, 5:57 AM
Kite Alert
Reddit: CAC ceiling has been exceeded for last 30 days.
Monday, 4:03 AM
Kite Alert
LinkedIn Ads: Conversion cost increased by 18%.
Friday, 8:08 AM
Kite Alert
Meta Ads: Spend exceeded daily budget by 15%.
Monday, 8:03 AM
Kite Alert
Facebook Ads: CPA rose above $18.
Monday, 2:23 AM
Kite Alert
Google Ads: Impressions dropped 20% in the last 7 days.
Thursday, 2:49 PM
Kite Alert
SEO: Ranking drop for 2 of your 7 top keywords.
Wednesday, 10:56 PM
Kite Alert
Google Ads: Conversion rate dropped to 2.3%.
Thursday, 5:05 AM
Kite Alert
Meta Ads: CTR dropped below 1.2%.
Tuesday, 7:49 AM
Kite Alert
Meta Ads: Ad set “Lookalike - Purchasers” underdelivering by 30%.
Wednesday, 1:46 AM
Kite Alert
Google Ads: Click volume fell below 5,000 per day.
Sunday, 8:24 PM
Kite Alert
Google Ads: Impression share fell below 60%.
Friday, 12:27 PM
Kite Alert
LinkedIn Ads: Click-to-lead conversion dropped to 6.5%.
Thursday, 12:00 PM
Kite Alert
Meta Ads: ROAS declined to 2.1 from 3.0.
Wednesday, 6:46 AM
Kite Alert
Google Ads: CPC increased by 12% week-over-week.
Wednesday, 3:29 PM
Kite Alert
Google Ads: Impression share fell below 60%.
Wednesday, 10:32 PM
Kite Alert
LinkedIn Ads: Click-to-lead conversion dropped to 6.5%.
Thursday, 5:16 AM
Kite Alert
Meta Ads: ROAS declined to 2.1 from 3.0.
Tuesday, 8:19 PM
Kite Alert
Google Ads: CPC increased by 12% week-over-week.
Wednesday, 11:59 AM
Kite Alert
LinkedIn Ads: Average frequency dropped below 10.0
Saturday, 2:15 PM
Kite Alert
Google Ads: Quality Score dropped below 7 for 4 keywords.
Monday, 6:57 AM
Kite Alert
Reddit: CAC ceiling has been exceeded for last 30 days.
Thursday, 1:37 AM
Kite Alert
LinkedIn Ads: Conversion cost increased by 18%.
Monday, 9:34 PM
Kite Alert
Meta Ads: Spend exceeded daily budget by 15%.
Wednesday, 7:00 PM
Kite Alert
Facebook Ads: CPA rose above $18.
Saturday, 2:37 AM
Kite Alert
Google Ads: Impressions dropped 20% in the last 7 days.
Friday, 2:57 PM
Kite Alert
SEO: Ranking drop for 2 of your 7 top keywords.
Saturday, 11:23 PM
Kite Alert
Google Ads: Conversion rate dropped to 2.3%.
Wednesday, 2:59 AM
Kite Alert
Meta Ads: CTR dropped below 1.2%.
Monday, 7:00 PM
Kite Alert
Meta Ads: Ad set “Lookalike - Purchasers” underdelivering by 30%.
Sunday, 6:15 PM
Kite Alert
Google Ads: Click volume fell below 5,000 per day.
Monday, 3:11 AM
Kite Alert
Google Ads: Impression share fell below 60%.
Sunday, 8:37 AM
Kite Alert
LinkedIn Ads: Click-to-lead conversion dropped to 6.5%.
Friday, 5:02 PM
Kite Alert
Meta Ads: ROAS declined to 2.1 from 3.0.
Thursday, 5:04 AM
Kite Alert
Google Ads: CPC increased by 12% week-over-week.
Monday, 7:23 PM
Kite Alert
LinkedIn Ads: Average frequency dropped below 10.0
Tuesday, 5:23 PM
Kite Alert
Google Ads: Quality Score dropped below 7 for 4 keywords.
Thursday, 10:24 PM
Kite Alert
Reddit: CAC ceiling has been exceeded for last 30 days.
Sunday, 6:26 PM
Kite Alert
LinkedIn Ads: Conversion cost increased by 18%.
Friday, 1:52 AM
Kite Alert
Meta Ads: Spend exceeded daily budget by 15%.
Tuesday, 12:56 AM
Kite Alert
Facebook Ads: CPA rose above $18.
Friday, 5:42 PM
Kite Alert
Google Ads: Impressions dropped 20% in the last 7 days.
Monday, 1:07 PM
Kite Alert
SEO: Ranking drop for 2 of your 7 top keywords.
Thursday, 1:13 PM
Kite Alert
Google Ads: Conversion rate dropped to 2.3%.
Saturday, 3:12 PM
Kite Alert
Meta Ads: CTR dropped below 1.2%.
Friday, 10:45 AM
Kite Alert
Meta Ads: Ad set “Lookalike - Purchasers” underdelivering by 30%.
Monday, 8:00 PM
Kite Alert
Google Ads: Click volume fell below 5,000 per day.
Thursday, 1:29 PM
Kite Alert
Google Ads: Impression share fell below 60%.
Saturday, 10:59 PM
Kite Alert
LinkedIn Ads: Click-to-lead conversion dropped to 6.5%.
Monday, 4:00 AM
Kite Alert
Meta Ads: ROAS declined to 2.1 from 3.0.
Tuesday, 11:18 AM
Kite Alert
Google Ads: CPC increased by 12% week-over-week.
Wednesday, 4:41 AM
Proactive Kite Audits, Prioritized From Highest To Lowest Impact
Trained on hundreds of clients & millions of spend, Kite continuously gives you goal-achieving recommendations
| Recommendation | Impact | Kite Score |
|---|---|---|
| Campaign X3 CAC Blended CAC is 3.1x target over the last 14 days. Spend is too concentrated on underperforming ad sets. |
High | 1.6 |
| Audience Penetration ICP reach is stuck at < 18% vs. goal of 35%. Unique reach plateaued, and overlapping increasing. |
High | 2.3 |
| Average Frequency Frequency fell to 5.4, down week-over-week. CTR is flat while assisted conversions slipped. |
Medium | 5.4 |
| Day Parting Adjustment CPA between 1-5am is +34% higher than average with < 6% conversions. Reallocating spend could lift ROAS +11-14%. |
Low | 7.2 |
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