# Shipware Saw A 138% Increase To Their Conversions In Just 3 Months Through Custom Intent Audiences

Shipware offers in-depth audit and consulting services through their platform by providing their clients innovative, distribution solutions. Whether you ship with FedEx, UPS, USPS, or regional carriers, Shipware guarantees to quickly reduce your parcel and LTL shipping costs without disrupting your current operations.

## How We Did It:

- A/B Testing Landing Page
- Single Keyword Ad Groups
- Targeting Custom Intent Audiences
- Responsive Search Ad
- Responsive Display Ads
- Expanded Non-Branded Keywords

## The Results

We hired KlientBoost to manage our Google Ads campaigns. Our main focus was improving lead quality. We've seen improvement in our engagement rates and overall lead quality since working with KlientBoost. Most importantly, we've generated more revenue attributed to Google Ads this half year than the whole last year. During the onboarding process, we determined how involved we wanted to be in the process and decision-making and our communication cadence. We settled on a bi-weekly cadence and let most of the decision-making regarding campaign details to them, as experts. Their level of organization, the visibility they provide into their process and results, responsiveness, and just the general ease of working with the KlientBoost team has been the most impressive to us.

## Key Metrics

- **138% Increase in Conversions**  
  Increase in Conversions

- **32% Decrease in CPA**  
  Decrease in CPA

- **8% Increase in Conversion Rate**  
  Increase in Conversion Rate

- **Save over 20% on annual shipping costs**