salesloft

Saleslo Increased Their Conversions By 27% While Reducing Their CPA By 20% Through Custom CRO Landing Pages

Saleslo is an all-in-one platform that helps thousands of businesses drive more revenue with their Modern Revenue Workplace™. Saleslo provides sales teams deal-specific insights through their analytics & reporting dashboard, 1-on-1 coaching, as well as guides reps through the sales engagement process, and automates the buyer interactions across phone, email, and social to ensure no targets slip through the cracks.

Saleslo was intrigued by KlientBoost's data-driven approach and combined forces to improve their lead generation strategy. Through constant testing, KlientBoost was able to find the winning techniques to surpass Saleslo's goals. After applying techniques such as custom CRO landing pages, portfolio bid strategies, RLSA campaigns, and campaign consolidation, Saleslo saw a 27% increase in their conversions, a 15% increase to their conversion rate, and a 20% decrease to their CPA.

How We Did It:

KlientBoost was able to help us quickly develop and launch several new landing page designs and A/B test them for the highest optimization. They also reduced our average CPA on Google by about $50+ and were also able to expand our search strategy on Bing to now being about 120 leads per month. One thing I like about KlientBoost is how quickly they work and just how great the outcomes are. Things don't slip through the cracks, they're done before I even ask, and always right the first time. Our account manager listens and responds to our needs and then manages the rest of the team as necessary towards results, bringing in experts from the KlientBoost side as needed.

The Results