Darwin Homes Reduced Their CPA By 46% And Increased Their Conversion Rate By 25% Through Retargeting Responsive Display

Darwin Homes is a modern property management service that is evolving the rental experience for those on both sides of the lease, the owner and the tenant. Darwin Homes' team of specialists offer full-service property management such as repairs & maintenance, full-service leasing, resident screening, rent collection, and inspections as well as offering homeowners clear reporting and insights of their investment properties all in one portal.

Since Darwin Homes partnered up with Klient Boost back in October 2020, Darwin Homes has 46% seen progressive growth in the number of leads while significantly decreasing their CPA. By the end of Q3, Darwin Homes cut their CPA by 46% and their CPC by 36% while increasing their conversion rate by 25%, in comparison to Q2. Klient Boost was able to help Darwin Homes hit and accomplish their quarter-over-quarter goals by applying techniques such as expanded text ads, retargeting responsive display ads, updated responsive display images, and A/B tested CTA 25% color on their customized landing page.